• 418 E Wells St, Milwaukee, WI 53202
• https://www.thisisitbar.com/
• +1-414-278-9192
• [email protected]

“This is It” is a gay bar and cocktail lounge, with a jukebox and events such as karaoke nights. Opened in 1968, it is proud to be the oldest continually operating gay bar not only in the city, but in all of Wisconsin. Owners George and Michael continue the traditions of the bar’s founder, June Brehm, and her son, Joseph Brehm.